Re: Print advertising

May have misunderstood me a bit, though Gavin's idea
is a good one and needed.

I would never suggest advertising. In my mind it is
contra to "the movement". I'm suggesting a press
release that is really a - What it is & Why you need
it, letter. Small village (<50,000 people) papers
are hungry for news. Most have 2 or 3 part-time
reporters that write about the local football team's
performance and assorted local tidbits.
I think they would run an article as a press
release. Not email --- just a regular old piece of
paper with a stamp. Hand addressed with a real
signature. The release should be non-tech; write a
bit about "us vs them" (small vs big) AND make a
call for the local PC fixer + the school admin and
even the local government to come to the site.....
this is where Gavin's idea would fit in nicely.

Personalized printing is a large part of my
business. I don't have a problem sending out 10 K
of these over the course of a year on my nickel,
including postage.

Just need a good letter and content Gavin mentioned
--- kind of a STARTER'S KIT.

But I agree --- no advertising. Waste of money.

After all, the release would be from one community
to another.

Thanks,
Mike

----- Original Message -----
From: Gavin Sherry <swm(at)linuxworld(dot)com(dot)au>
Date: Sunday, November 20, 2005 6:59 pm
Subject: Re: [pgsql-advocacy] Print advertising

> Hi all,
>
> On Sun, 20 Nov 2005, Josh Berkus wrote:
>
> > Mike,
> >
> > I'm taking this back on-list because I think
it's a critical
> discussion.>
> > > I have a fuzzy feeling that there are a few people
> > > in the world that do not sit around reading
> > > Information Week as part of their daily
routine. A
> > > CEO of a 20 person company in Oneonta, NY may not
> > > even know that there IS such a thing as
PG..... but
> > > he sure knows that he has needs and 1 of them is
> > > saving money. He probably DOES read the local
> > > paper... because he may be in it. And if he reads
> > > some plain talk about PG, he may grab his
"computer
> > > guy" by the stacking swivel and say... "Why
wasn't I
> > > told about this?"
> >
> > I think you're absolutely right. However, I'm
personally at a
> loss on how to
> > reach these people without spending a fortune on
print
> advertising. The
> > problem is that small businesses simply don't
read any national
> publications> consistently. There are some key
ones we could take
> on -- ComputerWorld,
> > Philanthropy Journal -- but on the whole it
would be hit-or-miss.
> And for
> > small local papers, there are probably 25,000 of
them in the US.
>
> I second your scepticism here. I've had some
experience of IT
> marketingand marketing/advertising in general.
Effective
> advertising, especially to
> small business, requires a broad and long running
campaign -- read:
> expensive. In my opinion, the ad placed by the
mozilla guys in a
> major US
> daily was good for morale bit not an effective way
of marketing the
> project.
>
> The thing that we're good at is attracting people
to the project
> for its
> technical features. This is our strength. One of
the things that
> companiessurrounding PostgreSQL -- particularly
the big ones -- are
> good at is
> sales and marketing. I think most of the work
involved in
> attracting small
> businesses not looking specifically for an open
source database can be
> left to them.
>
> That being said, I think there are some key areas
we need to take
> care of:
> case studies on the web site, testimonials on the
web site and a
> kind of
> 'Why PostgreSQL' check list, which blends
testimonials with a list of
> features. I'm currently sitting on a bunch of case
studies for the Web
> site. Unfortunately, I have very little time to
work on them. The
> first of
> these should come through very soon.
>
> Thanks,
>
> Gavin
>
> ---------------------------(end of
broadcast)-----------------------
> ----
> TIP 6: explain analyze is your friend
>

Very good observation !

Oleg
On Sun, 20 Nov 2005, nhrcommu(at)rochester(dot)rr(dot)com wrote:

> May have misunderstood me a bit, though Gavin's idea
> is a good one and needed.
>
> I would never suggest advertising. In my mind it is
> contra to "the movement". I'm suggesting a press
> release that is really a - What it is & Why you need
> it, letter. Small village (<50,000 people) papers
> are hungry for news. Most have 2 or 3 part-time
> reporters that write about the local football team's
> performance and assorted local tidbits.
> I think they would run an article as a press
> release. Not email --- just a regular old piece of
> paper with a stamp. Hand addressed with a real
> signature. The release should be non-tech; write a
> bit about "us vs them" (small vs big) AND make a
> call for the local PC fixer + the school admin and
> even the local government to come to the site.....
> this is where Gavin's idea would fit in nicely.
>
> Personalized printing is a large part of my
> business. I don't have a problem sending out 10 K
> of these over the course of a year on my nickel,
> including postage.
>
> Just need a good letter and content Gavin mentioned
> --- kind of a STARTER'S KIT.
>
> But I agree --- no advertising. Waste of money.
>
> After all, the release would be from one community
> to another.
>
> Thanks,
> Mike
>
>
>
>
>
>
>
>
>
> ----- Original Message -----
> From: Gavin Sherry <swm(at)linuxworld(dot)com(dot)au>
> Date: Sunday, November 20, 2005 6:59 pm
> Subject: Re: [pgsql-advocacy] Print advertising
>
>> Hi all,
>>
>> On Sun, 20 Nov 2005, Josh Berkus wrote:
>>
>>> Mike,
>>>
>>> I'm taking this back on-list because I think
> it's a critical
>> discussion.>
>>>> I have a fuzzy feeling that there are a few people
>>>> in the world that do not sit around reading
>>>> Information Week as part of their daily
> routine. A
>>>> CEO of a 20 person company in Oneonta, NY may not
>>>> even know that there IS such a thing as
> PG..... but
>>>> he sure knows that he has needs and 1 of them is
>>>> saving money. He probably DOES read the local
>>>> paper... because he may be in it. And if he reads
>>>> some plain talk about PG, he may grab his
> "computer
>>>> guy" by the stacking swivel and say... "Why
> wasn't I
>>>> told about this?"
>>>
>>> I think you're absolutely right. However, I'm
> personally at a
>> loss on how to
>>> reach these people without spending a fortune on
> print
>> advertising. The
>>> problem is that small businesses simply don't
> read any national
>> publications> consistently. There are some key
> ones we could take
>> on -- ComputerWorld,
>>> Philanthropy Journal -- but on the whole it
> would be hit-or-miss.
>> And for
>>> small local papers, there are probably 25,000 of
> them in the US.
>>
>> I second your scepticism here. I've had some
> experience of IT
>> marketingand marketing/advertising in general.
> Effective
>> advertising, especially to
>> small business, requires a broad and long running
> campaign -- read:
>> expensive. In my opinion, the ad placed by the
> mozilla guys in a
>> major US
>> daily was good for morale bit not an effective way
> of marketing the
>> project.
>>
>> The thing that we're good at is attracting people
> to the project
>> for its
>> technical features. This is our strength. One of
> the things that
>> companiessurrounding PostgreSQL -- particularly
> the big ones -- are
>> good at is
>> sales and marketing. I think most of the work
> involved in
>> attracting small
>> businesses not looking specifically for an open
> source database can be
>> left to them.
>>
>> That being said, I think there are some key areas
> we need to take
>> care of:
>> case studies on the web site, testimonials on the
> web site and a
>> kind of
>> 'Why PostgreSQL' check list, which blends
> testimonials with a list of
>> features. I'm currently sitting on a bunch of case
> studies for the Web
>> site. Unfortunately, I have very little time to
> work on them. The
>> first of
>> these should come through very soon.
>>
>> Thanks,
>>
>> Gavin
>>
>> ---------------------------(end of
> broadcast)-----------------------
>> ----
>> TIP 6: explain analyze is your friend
>>
>
> ---------------------------(end of broadcast)---------------------------
> TIP 9: In versions below 8.0, the planner will ignore your desire to
> choose an index scan if your joining column's datatypes do not
> match
>

Regards,
Oleg
_____________________________________________________________
Oleg Bartunov, sci.researcher, hostmaster of AstroNet,
Sternberg Astronomical Institute, Moscow University (Russia)
Internet: oleg(at)sai(dot)msu(dot)su, http://www.sai.msu.su/~megera/
phone: +007(095)939-16-83, +007(095)939-23-83

Guys,

I'd like to offer a solution promoting pg; with your assistance, I could compose and and publish a Google Ad. I already have the budget for our (SRA America) Google advertising so it's no big deal if I extend it to include generic Postgres advertising.

The advantage about Google Advertising is that we can target any population segment we choose.

Comments?

On Monday 21 November 2005 01:07, Oleg Bartunov wrote:
> Very good observation !
>
> Oleg
>
> On Sun, 20 Nov 2005, nhrcommu(at)rochester(dot)rr(dot)com wrote:
> > May have misunderstood me a bit, though Gavin's idea
> > is a good one and needed.
> >
> > I would never suggest advertising. In my mind it is
> > contra to "the movement". I'm suggesting a press
> > release that is really a - What it is & Why you need
> > it, letter. Small village (<50,000 people) papers
> > are hungry for news. Most have 2 or 3 part-time
> > reporters that write about the local football team's
> > performance and assorted local tidbits.
> > I think they would run an article as a press
> > release. Not email --- just a regular old piece of
> > paper with a stamp. Hand addressed with a real
> > signature. The release should be non-tech; write a
> > bit about "us vs them" (small vs big) AND make a
> > call for the local PC fixer + the school admin and
> > even the local government to come to the site.....
> > this is where Gavin's idea would fit in nicely.
> >
> > Personalized printing is a large part of my
> > business. I don't have a problem sending out 10 K
> > of these over the course of a year on my nickel,
> > including postage.
> >
> > Just need a good letter and content Gavin mentioned
> > --- kind of a STARTER'S KIT.
> >
> > But I agree --- no advertising. Waste of money.
> >
> > After all, the release would be from one community
> > to another.
> >
> > Thanks,
> > Mike
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > ----- Original Message -----
> > From: Gavin Sherry <swm(at)linuxworld(dot)com(dot)au>
> > Date: Sunday, November 20, 2005 6:59 pm
> > Subject: Re: [pgsql-advocacy] Print advertising
> >
> >> Hi all,
> >>
> >> On Sun, 20 Nov 2005, Josh Berkus wrote:
> >>> Mike,
> >>>
> >>> I'm taking this back on-list because I think
> >
> > it's a critical
> >
> >> discussion.>
> >>
> >>>> I have a fuzzy feeling that there are a few people
> >>>> in the world that do not sit around reading
> >>>> Information Week as part of their daily
> >
> > routine. A
> >
> >>>> CEO of a 20 person company in Oneonta, NY may not
> >>>> even know that there IS such a thing as
> >
> > PG..... but
> >
> >>>> he sure knows that he has needs and 1 of them is
> >>>> saving money. He probably DOES read the local
> >>>> paper... because he may be in it. And if he reads
> >>>> some plain talk about PG, he may grab his
> >
> > "computer
> >
> >>>> guy" by the stacking swivel and say... "Why
> >
> > wasn't I
> >
> >>>> told about this?"
> >>>
> >>> I think you're absolutely right. However, I'm
> >
> > personally at a
> >
> >> loss on how to
> >>
> >>> reach these people without spending a fortune on
> >
> > print
> >
> >> advertising. The
> >>
> >>> problem is that small businesses simply don't
> >
> > read any national
> >
> >> publications> consistently. There are some key
> >
> > ones we could take
> >
> >> on -- ComputerWorld,
> >>
> >>> Philanthropy Journal -- but on the whole it
> >
> > would be hit-or-miss.
> >
> >> And for
> >>
> >>> small local papers, there are probably 25,000 of
> >
> > them in the US.
> >
> >> I second your scepticism here. I've had some
> >
> > experience of IT
> >
> >> marketingand marketing/advertising in general.
> >
> > Effective
> >
> >> advertising, especially to
> >> small business, requires a broad and long running
> >
> > campaign -- read:
> >> expensive. In my opinion, the ad placed by the
> >
> > mozilla guys in a
> >
> >> major US
> >> daily was good for morale bit not an effective way
> >
> > of marketing the
> >
> >> project.
> >>
> >> The thing that we're good at is attracting people
> >
> > to the project
> >
> >> for its
> >> technical features. This is our strength. One of
> >
> > the things that
> >
> >> companiessurrounding PostgreSQL -- particularly
> >
> > the big ones -- are
> >
> >> good at is
> >> sales and marketing. I think most of the work
> >
> > involved in
> >
> >> attracting small
> >> businesses not looking specifically for an open
> >
> > source database can be
> >
> >> left to them.
> >>
> >> That being said, I think there are some key areas
> >
> > we need to take
> >
> >> care of:
> >> case studies on the web site, testimonials on the
> >
> > web site and a
> >
> >> kind of
> >> 'Why PostgreSQL' check list, which blends
> >
> > testimonials with a list of
> >
> >> features. I'm currently sitting on a bunch of case
> >
> > studies for the Web
> >
> >> site. Unfortunately, I have very little time to
> >
> > work on them. The
> >
> >> first of
> >> these should come through very soon.
> >>
> >> Thanks,
> >>
> >> Gavin
> >>
> >> ---------------------------(end of
> >
> > broadcast)-----------------------
> >
> >> ----
> >> TIP 6: explain analyze is your friend
> >
> > ---------------------------(end of broadcast)---------------------------
> > TIP 9: In versions below 8.0, the planner will ignore your desire to
> > choose an index scan if your joining column's datatypes do not
> > match
>
> Regards,
> Oleg
> _____________________________________________________________
> Oleg Bartunov, sci.researcher, hostmaster of AstroNet,
> Sternberg Astronomical Institute, Moscow University (Russia)
> Internet: oleg(at)sai(dot)msu(dot)su, http://www.sai.msu.su/~megera/
> phone: +007(095)939-16-83, +007(095)939-23-83
>
> ---------------------------(end of broadcast)---------------------------
> TIP 1: if posting/reading through Usenet, please send an appropriate
> subscribe-nomail command to majordomo(at)postgresql(dot)org so that your
> message can get through to the mailing list cleanly

Very generous!

I guess development of a keyword list along with adwords & Gavin's piece
would be next.

I just bought a list of 3,300 US Newspapers which would be a start for
regular mailing of a "press release" - with wording yet to be
determined. I will eventually need to know what to use as a return
address. A pg graphic along with "c/o"..... my company address?

I think Robert's Google ad + implementation of Gavin's idea + snail mail
press release (PG - What it is & Why you need it) will be a good start
to supplementing existing efforts.

Certainly won't hurt.

Robert Bernier wrote:

>Guys,
>
>I'd like to offer a solution promoting pg; with your assistance, I could compose and and publish a Google Ad. I already have the budget for our (SRA America) Google advertising so it's no big deal if I extend it to include generic Postgres advertising.
>
>The advantage about Google Advertising is that we can target any population segment we choose.
>
>Comments?
>
>
>
>
>On Monday 21 November 2005 01:07, Oleg Bartunov wrote:
>
>
>>Very good observation !
>>
>>Oleg
>>
>>On Sun, 20 Nov 2005, nhrcommu(at)rochester(dot)rr(dot)com wrote:
>>
>>
>>>May have misunderstood me a bit, though Gavin's idea
>>>is a good one and needed.
>>>
>>>I would never suggest advertising. In my mind it is
>>>contra to "the movement". I'm suggesting a press
>>>release that is really a - What it is & Why you need
>>>it, letter. Small village (<50,000 people) papers
>>>are hungry for news. Most have 2 or 3 part-time
>>>reporters that write about the local football team's
>>>performance and assorted local tidbits.
>>>I think they would run an article as a press
>>>release. Not email --- just a regular old piece of
>>>paper with a stamp. Hand addressed with a real
>>>signature. The release should be non-tech; write a
>>>bit about "us vs them" (small vs big) AND make a
>>>call for the local PC fixer + the school admin and
>>>even the local government to come to the site.....
>>>this is where Gavin's idea would fit in nicely.
>>>
>>>Personalized printing is a large part of my
>>>business. I don't have a problem sending out 10 K
>>>of these over the course of a year on my nickel,
>>>including postage.
>>>
>>>Just need a good letter and content Gavin mentioned
>>>--- kind of a STARTER'S KIT.
>>>
>>>But I agree --- no advertising. Waste of money.
>>>
>>>After all, the release would be from one community
>>>to another.
>>>
>>>Thanks,
>>>Mike
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>----- Original Message -----
>>>From: Gavin Sherry <swm(at)linuxworld(dot)com(dot)au>
>>>Date: Sunday, November 20, 2005 6:59 pm
>>>Subject: Re: [pgsql-advocacy] Print advertising
>>>
>>>
>>>
>>>>Hi all,
>>>>
>>>>On Sun, 20 Nov 2005, Josh Berkus wrote:
>>>>
>>>>
>>>>>Mike,
>>>>>
>>>>>I'm taking this back on-list because I think
>>>>>
>>>>>
>>>it's a critical
>>>
>>>
>>>
>>>>discussion.>
>>>>
>>>>
>>>>
>>>>>>I have a fuzzy feeling that there are a few people
>>>>>>in the world that do not sit around reading
>>>>>>Information Week as part of their daily
>>>>>>
>>>>>>
>>>routine. A
>>>
>>>
>>>
>>>>>>CEO of a 20 person company in Oneonta, NY may not
>>>>>>even know that there IS such a thing as
>>>>>>
>>>>>>
>>>PG..... but
>>>
>>>
>>>
>>>>>>he sure knows that he has needs and 1 of them is
>>>>>>saving money. He probably DOES read the local
>>>>>>paper... because he may be in it. And if he reads
>>>>>>some plain talk about PG, he may grab his
>>>>>>
>>>>>>
>>>"computer
>>>
>>>
>>>
>>>>>>guy" by the stacking swivel and say... "Why
>>>>>>
>>>>>>
>>>wasn't I
>>>
>>>
>>>
>>>>>>told about this?"
>>>>>>
>>>>>>
>>>>>I think you're absolutely right. However, I'm
>>>>>
>>>>>
>>>personally at a
>>>
>>>
>>>
>>>>loss on how to
>>>>
>>>>
>>>>
>>>>>reach these people without spending a fortune on
>>>>>
>>>>>
>>>print
>>>
>>>
>>>
>>>>advertising. The
>>>>
>>>>
>>>>
>>>>>problem is that small businesses simply don't
>>>>>
>>>>>
>>>read any national
>>>
>>>
>>>
>>>>publications> consistently. There are some key
>>>>
>>>>
>>>ones we could take
>>>
>>>
>>>
>>>>on -- ComputerWorld,
>>>>
>>>>
>>>>
>>>>>Philanthropy Journal -- but on the whole it
>>>>>
>>>>>
>>>would be hit-or-miss.
>>>
>>>
>>>
>>>>And for
>>>>
>>>>
>>>>
>>>>>small local papers, there are probably 25,000 of
>>>>>
>>>>>
>>>them in the US.
>>>
>>>
>>>
>>>>I second your scepticism here. I've had some
>>>>
>>>>
>>>experience of IT
>>>
>>>
>>>
>>>>marketingand marketing/advertising in general.
>>>>
>>>>
>>>Effective
>>>
>>>
>>>
>>>>advertising, especially to
>>>>small business, requires a broad and long running
>>>>
>>>>
>>>campaign -- read:
>>>
>>>
>>>>expensive. In my opinion, the ad placed by the
>>>>
>>>>
>>>mozilla guys in a
>>>
>>>
>>>
>>>>major US
>>>>daily was good for morale bit not an effective way
>>>>
>>>>
>>>of marketing the
>>>
>>>
>>>
>>>>project.
>>>>
>>>>The thing that we're good at is attracting people
>>>>
>>>>
>>>to the project
>>>
>>>
>>>
>>>>for its
>>>>technical features. This is our strength. One of
>>>>
>>>>
>>>the things that
>>>
>>>
>>>
>>>>companiessurrounding PostgreSQL -- particularly
>>>>
>>>>
>>>the big ones -- are
>>>
>>>
>>>
>>>>good at is
>>>>sales and marketing. I think most of the work
>>>>
>>>>
>>>involved in
>>>
>>>
>>>
>>>>attracting small
>>>>businesses not looking specifically for an open
>>>>
>>>>
>>>source database can be
>>>
>>>
>>>
>>>>left to them.
>>>>
>>>>That being said, I think there are some key areas
>>>>
>>>>
>>>we need to take
>>>
>>>
>>>
>>>>care of:
>>>>case studies on the web site, testimonials on the
>>>>
>>>>
>>>web site and a
>>>
>>>
>>>
>>>>kind of
>>>>'Why PostgreSQL' check list, which blends
>>>>
>>>>
>>>testimonials with a list of
>>>
>>>
>>>
>>>>features. I'm currently sitting on a bunch of case
>>>>
>>>>
>>>studies for the Web
>>>
>>>
>>>
>>>>site. Unfortunately, I have very little time to
>>>>
>>>>
>>>work on them. The
>>>
>>>
>>>
>>>>first of
>>>>these should come through very soon.
>>>>
>>>>Thanks,
>>>>
>>>>Gavin
>>>>
>>>>---------------------------(end of
>>>>
>>>>
>>>broadcast)-----------------------
>>>
>>>
>>>
>>>>----
>>>>TIP 6: explain analyze is your friend
>>>>
>>>>
>>>---------------------------(end of broadcast)---------------------------
>>>TIP 9: In versions below 8.0, the planner will ignore your desire to
>>> choose an index scan if your joining column's datatypes do not
>>> match
>>>
>>>
>> Regards,
>> Oleg
>>_____________________________________________________________
>>Oleg Bartunov, sci.researcher, hostmaster of AstroNet,
>>Sternberg Astronomical Institute, Moscow University (Russia)
>>Internet: oleg(at)sai(dot)msu(dot)su, http://www.sai.msu.su/~megera/
>>phone: +007(095)939-16-83, +007(095)939-23-83
>>
>>---------------------------(end of broadcast)---------------------------
>>TIP 1: if posting/reading through Usenet, please send an appropriate
>> subscribe-nomail command to majordomo(at)postgresql(dot)org so that your
>> message can get through to the mailing list cleanly
>>
>>
>
>---------------------------(end of broadcast)---------------------------
>TIP 1: if posting/reading through Usenet, please send an appropriate
> subscribe-nomail command to majordomo(at)postgresql(dot)org so that your
> message can get through to the mailing list cleanly
>
>
>

On Monday 21 November 2005 09:08, Mike Ellsworth wrote:
> I guess development of a keyword list along with adwords & Gavin's piece
> would be next.
>
> I just bought a list of 3,300 US Newspapers which would be a start for
> regular mailing of a "press release" - with wording yet to be
> determined. I will eventually need to know what to use as a return
> address. A pg graphic along with "c/o"..... my company address?
>
> I think Robert's Google ad + implementation of Gavin's idea + snail mail
> press release (PG - What it is & Why you need it) will be a good start
> to supplementing existing efforts.

Google Ads work by using keywords i.e. "postgresql new version" etc. They can be targetted geographically and also within a budget.

You target an ad by using phrases that you know the intended audience will use in their google searches. For example, if you want to attract the attention of MS SQL Server users then you would use phrases that they themselves type in a search. Our ad then appears off to the side.

We should generate a list of keywords and see where this leads.

cheers

All,

I thought I would pick up this thread again. A couple of weeks ago,
Robert Bernier offered to pick up a bit of advertising for keyword
search for PostgreSQL on his own budget.

I picked at the Overture (now Yahoo) Keyword Selector tool:

http://inventory.overture.com/d/searchinventory/suggestion/

for a couple of hours yesterday and believe I have a basic strategy:

1) It would be a bad idea to get into a search term bidding war on
Robert's dime
2) For any term selected, should show up in the Top 8 --- otherwise end
up on a 2nd page and rarely viewed.
3) Using derivatives or complementary technology may produce low
costs/high return results.

As an example, a search for:

open office

yields
112456 open office security issue
25960 open office
1784 open office download
710 open office software
410 free open office
391 microsoft to open office
321 open source office
etc

search
openeoffice

yields

16494 openoffice
2286 openoffice download
1005 openoffice 2.0
557 the openoffice org
551 openoffice software
etc

Off the top of my head possible ad:
"Did you know that you can use PostgreSQL to securely store your Open
Office documents?
bla bla bla. " Then a link to a very brief tutorial on the pg site.

The same basic idea can be used for many other features:
ADODB = 632

""Did you know that ..."

procedure stored = 1289

and so on. All of which would put an ad either at the top or very near
the top - affordably. There must be content relative to the search
term. In the case of "adodb" or "procedure stored" (as examples), it
already exists. For Open Office, a bit of something would need to be
created.

I will spend some time pecking away, but only if there is a level of
concensus that the basic concept above would be helpful. If so, I will
peck --- then send to Robert (he's the money man), who can edit and post
to the list.

Thanks,
Mike

btw: As an aside - "partnering" (reciprocal links at the mimimum) with
Open Office (or others) may prove quite fruitful. But that's probably a
task for Steering guys.

More traffic---> more developers---> more ad revenue---> ensuing
development, etc.
Everyone benefits.

Robert Bernier wrote:

>On Monday 21 November 2005 09:08, Mike Ellsworth wrote:
>
>
>>I guess development of a keyword list along with adwords & Gavin's piece
>>would be next.
>>
>>I just bought a list of 3,300 US Newspapers which would be a start for
>>regular mailing of a "press release" - with wording yet to be
>>determined. I will eventually need to know what to use as a return
>>address. A pg graphic along with "c/o"..... my company address?
>>
>>I think Robert's Google ad + implementation of Gavin's idea + snail mail
>>press release (PG - What it is & Why you need it) will be a good start
>>to supplementing existing efforts.
>>
>>
>
>Google Ads work by using keywords i.e. "postgresql new version" etc. They can be targetted geographically and also within a budget.
>
>You target an ad by using phrases that you know the intended audience will use in their google searches. For example, if you want to attract the attention of MS SQL Server users then you would use phrases that they themselves type in a search. Our ad then appears off to the side.
>
>We should generate a list of keywords and see where this leads.
>
>cheers
>
>---------------------------(end of broadcast)---------------------------
>TIP 6: explain analyze is your friend
>
>
>

Mike,

> I thought I would pick up this thread again.  A couple of weeks ago,
> Robert Bernier offered to pick up a bit of advertising for keyword
> search for PostgreSQL on his own budget.

Hmmm. I really don't think internet search engines are where we need to
focus on getting the word out:

1) We already come up toward the top of the results for a lot of relevant
terms, like "Postgres" "postgreSQL", "open source database",
"object-relational", etc.

2) People who spend a lot of time on the internet are liable to have heard
of us anyway.

3) Several of PostgreSQL's commercial supporters already buy keywords.

As such, I really think the focus should be finding ways into print
publications which put PostgreSQL in front of people who wouldn't
necessarily spend their time evaluating IT on the web.

All that being said, I'll point out that Electronic Frontier, the leading
brokerage for keyword marketing, runs PostgreSQL and would probably be
willing to help out.

--
--Josh

Josh Berkus
Aglio Database Solutions
San Francisco