Re: A renaming analogy

From: Andrew Sullivan <ajs(at)crankycanuck(dot)ca>
To: pgsql-advocacy(at)postgresql(dot)org
Subject: Re: A renaming analogy
Date: 2007-09-03 15:09:56
Message-ID: 20070903150956.GA22153@phlogiston.dyndns.org
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On Mon, Sep 03, 2007 at 09:29:47AM -0400, Jonah H. Harris wrote:
> While fairly irrelevant to Postgres, I disagree. Years before they
> changed their name, everyone I know called Kentucky Fried Chicken just
> KFC.

Oh, really? Interesting. That's _not_ irrelevant to our case, then.
I didn't know anyone who called it that, however, which is also
relevant in the analogy: different regions have different usage.

Anyway, there's a very important thing to learn from the article
about FedEx, which you dug up. That is the importance of planning
the change. They planned well, did a lot of work, laid a lot of
groundwork, and then had a big unveiling. They also did it in time
to paint correctly the new vehicles they had arriving, to minimise
the time that the two versions of their name were hanging around.
This all suggests to me that they weren't making the decision right
before "going beta", but in time to co-ordinate with other items
already in place.

A

--
Andrew Sullivan | ajs(at)crankycanuck(dot)ca
This work was visionary and imaginative, and goes to show that visionary
and imaginative work need not end up well.
--Dennis Ritchie

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